Madewell, a subsidiary of J. Crew, is an American retailer targeted towards young women in their 20s and 30s. My goal here was to port the classy, understated qualities of the Madewell shopping experience to the iOS app. I decided to focus my design on bring heightened emphasis to Madewell’s premium fabrics, since that is one of the most characteristic features of the brand. Note that this was designed as a purely speculative project.